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“The fonts I designed at Apple in 1983 were specifically designed for the screen. [...] It was an opportunity to break away from monospace fonts with no descenders and w’s that had to be 5 dots wide. In fact, the Imagewriter wasn’t completed at the time — so the double size versions of those fonts for ‘hi-res’ printing came later. I was trying to optimize for screen legibility, minimize jaggies, and did NOT have to be consistent with any particular font (like Times or Helvetica). Adobe tried harder to optimize for allegiance to particular fonts with their bitmap versions. I began by trying to make a generic — clean and legible — serif and sans serif (with Geneva and New York). Chicago was my attempt to make a system/bold font with no jaggies.”
Susan Kare